Shed light on your message

Your business has a story to tell

Before there's your business, there's the story of your business. The way your business is different. What good is saying "we're #1 in customer service" when your competition says the same thing? Rather than relying on service claims that may or may not be true, it is your story that truly differentiates your business.

The story of your business includes your history, your vision, your challenges, even your stumbles along the way. Beyond your products and services, it's about your people and philosophies. And it's about the way your clients and customers view you. How do you crack into the code of your story? You dig.

Research and interview

Our work begins with conversations. We like to speak with everyone. The owner. The office manager. The head of sales. Your newest hire. Then we explore your market. Your competitors and partners. Just when other writing teams are about to churn out copy, we continue to dig. We talk to your clients, and not just the happy ones. The ones you've lost. The ones you want but can't get. This is the way to the Why.

Your story

We don't create your story. We synthesize the story that's already out there. We aggragate from dozens of sources, pull everything together in narrative flow, and present you with a story document that begins to illumine the shorter, more compact passages that will eventually appear on your web site, in your training manual, as your tagline, within a webinar script, or someplace else. Your story document helps you connect with the greater value you and your business bring to the world.

Final content and copy

Any writer will tell you that all writing is revision, that the words are only final when you agree to stop working on them. And even then, words are known to call to you in the middle of sleep, asking you for change. Be that as it may, we leave behind final core content and copy that is clear and active, that connects with the truth of your business, and that reflects the needs of your clients and customers. Your words should be a mirror. You must see your business in them. And your clients must see themselves there as well. We keep working until this happens.

Let Breakerboy dig for your words