• client: Red Star Yeast
• campaign: POP educational brochure
• services provided: Copywriting, market and product research
• copy nugget:

A delicious way to ensure your body gets what it needs
Nutritional yeast contains a high concentration of the B-complex vitamins, keys to a healthy life. These vitamins are known to help persons suffering from nervous disorders, depression, stress and anxiety, as well as those dealing with migraines, asthma, anemia, allergies, and women suffering from candida and premenstrual tension, making nutritional yeast a valuable supplement for daily life.

Red Star's specific cultivation methods allow for the presence of these beneficial components, setting nutritional yeast apart from brewers and active baking yeast. It is not a diary yeast product, such as whey yeast, nor does it contain added sugars or preservatives.